четверг, 10 февраля 2011 г.

Small Business News: Digital Privacy and Customer Care

Small business is all about customer care. So how to you feel about new proposed legislation that is designed to prevent online clients from tracking customer behavior online? Are you concerned about customer privacy issues? Do you think we need more regulation? Will this legislation, if passed, affect your business at all. We’d love to hear so give your thoughts below. We’re all about small business here, so we want to hear your voice. Here’s more…

News

How will new online privacy laws impact your online selling? According to reports, new legislation would create a no track mandate aimed at online advertisers and would require them to offer visitors an opt out and third party consent before using the information collected. Lots of small businesses we know ask for customer information and use it only with permission. How big a deal do you think this is to the online small business community?B to B

Technology

Using the data you have. With concerns about how business gather data in an information driven world, a better question might be whether your business is making the best use of the data you already have. How much“unstructured data” does your business have lying around? What use are you making of it and how could you improve customer service if you did?Dashboard Insight

Customer experience becomes hard science. Though the World Wide Web Consortium might not define a current project that finely measures user experience down to 20 specific metrics for every site visited on the Internet as customer research, it’s certain that the results could be described as customer experience. What do you know about how customers experience your online presence…or your bricks and mortar location for that matter? What are you doing to find out?Information Technology News

Bar codes as a customer service tool. No they aren’t just a long sequence of data strips on just about every product sold but also a tool the hotel industry is using for customer service as well. Bar code technology can be used to share a variety of information with customers and provide additional amenities and convenience. How are you looking into using bar code technoloy to improve convenience and service for your customers.E-Marketing Associates

Sales And Customer Service

Turning a snow day into a pay day. You don’t need high tech toys to assess and fill customer needs. In this podcast, profitability coach Nicole Fende talks about ways to use unexpected events and a connection with customers’ needs to boost revenue even at times of relatively low productivity. Give a listen!SmallBizFinance

Customer service for the underserved. Chris Hamilton has a compelling argument for approaching customers other businesses ignore. With most other businesses selling products and services to the bigger players, marking out an underserved industry is a way of eliminating competition especially if your product or service adds value. Check out Chris’s video on sales to the under served market. Enjoy!Sales Tip A Day

What sushi chefs and sales pitches have in common. You could probably guess this one without reading much further, because the answer is: presentation. We hope you will reward further though because the way in which a good sales pitch depends on good presentation is important for every small business to understand. Bonn a petite!Sales Du Jour.com

Success Stories

Sellingwithoutselling. It’s an oft repeated strategy in small business and entrepreneurial circles these days that the best way to sell a product or service is to help your customer with a problem first…even if this means initially offering the service and other benefits free of charge. But this was definitely the case when 17-year-old Pallav Nadhani launched FusionCharts eventually selling to Google and Weather.com without ever making a pitch.Beyond The Pedway

Self-Development

Your customer service checklist. What kind of service are you giving your customers? If you don’t know the answer, it’s probably high time you find out. Fortunately there’s no need to reinvent the wheel. A simple check list for customer service soul searching is immediately at hand. Take a look at the check list at the link above. Can you think of any other points that could have been added? Let us know what you think.eMentorMarketing

Don’t go changing to try to please me. As the Billy Joel song suggests, efforts to win over another person can sometimes be taken to extremes. This can certainly be the case in customer service. Though certainly it’s a good idea to know your customers, build a relationship with them and try to solve their problems and fill a need, it isn’t your job to cater to an individual’s ever whim. Remember that your business must stay true to itself and forget about giving in to the bullying of one customer who wants you to be something else.Open Forum


Source

Комментариев нет:

Отправить комментарий