We talk a great deal about the tools and strategy and about the marketing and tech, but what about the basics of running a small business each day? If you’re in the trenches thinking about your next move, this roundup is for you. Startup isn’t the end of the story. Here’s news for running your business each day!
Getting Started
Things to do before you start. A checklist you may want to review before ever kicking off your new venture, this bunch of considerations is meant as a reality check to be sure you have what you need for the long hall. Though you can’t anticipate every eventuality, being prepared will help you react to the unexpected.Management Direct
Customer Service
Learning to talk to your customers. For example, don’t shout. But everybody knows that, right? Wait! Did you know that using all caps in a Twitter or other social media channel can be considered shouting too? Learning how to deal with customers and clients in any medium should be number one on your list of things to do.Get Busy Media
Social Media
How to use LinkedIn, Facebook. Two of the most powerful social networking Websites on the planet can be used interchangeably to operate the modern business but also have individual strengths: LinkedIn as a B2B and business networking tool, Facebook as a marketing vehicle extraordinaire reaching a huge membership base.Small Business Marketing Tools
Marketing Makeup
How to avoid big marketing blunders. Melanie Kissell lists some truly massive missteps on your way to marketing your business. No matter what your product or service, if you find yourself committing one of these transgressions, rest assured you are not doing your business any favors by continuing.Solo Mompreneur
How to create great marketing swag. Always think marketing both great and small. Getting your name, brand and message out can be crucial and can be done in many ways. When marketing creatively, don’t forget the obvious. Be sure to consider factors that will make your marketing irresistible and help it spread more quickly. Sprouter Blog
Ideation
Evaluating new ideas. Running a business often involves coming up with new ideas…regularly. Whether you’re comfortable with the creative process of ongoing ideation that comes with successfully managing a small business or not, the real issue may be how you judge and whether or not others“get it.” Fast Company
Management Mechanics
Switching management styles. Though you may not think of yourself as a manager, as a small business owner you must regularly interact with others, whether employees, contractors, suppliers or partners, to get things done. But what do you do if your style of interaction isn’t working? Here’s more about taking the next step.Inc.com
Self-development
Moving outside your comfort zone. What is the greatest breakthrough a small business owner or entrepreneur can have? Maybe it’s moving outside of your comfort zone. In this post,Small Business Trendsfounder Anita Campbell talks about the day she got her“big break” and what it meant.Small Business Trends
Financial Department
Small business retirement savings. With no one worrying about your retirement savings but…well…you, small business owners need to take extra care while planning ahead. But small biz owners who have sunk some savings into their ventures may also need to catch up. Here are three tips that may help.Open Forum
Final Thoughts
10 mistakes you shouldn’t make. If your small business isn’t making the progress you feel it should, the answer may have less to do with your products or services than the choices you’ve made and the reasons you’ve made them. Check out this list of 10 big mistakes and see whether any apply to your business.The Frugal Entrepreneur
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